A/B testing campaigns

Test email variants and send the winner.

Campaign A/B testing compares variants (for example different subject lines) on a portion of your audience, then Send Winner sends the best performer to the rest.

Run a test

In the campaign, enable A/B testing and define the variants.
Choose the metric — for example Increase Open Rate or Increase Click Rate.
Send variants to a test portion of the audience.
Let it gather data, then use Send Winner to send the winning variant to everyone else.

Test one element at a time (subject OR content) so you know what drove the difference.

← Back to all docs