Creating an A/B test

Set up and run an A/B test.

Create the test

Open A/B Testing and create a new test, naming it (“e.g., Homepage CTA Test”).
Define the variants to compare.
Choose the optimization goal (for example Maximize Conversions) and the traffic split.
Launch the test and let it gather data.
Review results and roll out the winning variant.

Let a test run long enough to reach a reliable result before declaring a winner.