TheEazy CXM · Documentation
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Web-to-Lead forms

Route website form submissions straight into leads via an API.

Web-to-Lead lets a form on your own website post submissions into TheEazy CXM as leads, using a generated API endpoint and key.

Set it up

  1. Open the Web-to-Lead API configuration and create a new connection (“e.g., Website Contact Form”).
  2. Restrict it to your domains (“e.g., example.com, app.example.com”).
  3. Choose the fields to collect: Required Fields, Optional Fields and Location Fields, plus options like Industry (Technology, Finance, Healthcare, Manufacturing, Retail, Other).
  4. Copy the generated API endpoint and key into your website form.
  5. Submitted forms create leads automatically.
Locking the connection to specific domains prevents others from posting leads with your key.
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